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Promotional products, sometimes nicknamed swag or schwag, are products, often branded with a logo or slogan, used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event at trade shows, conferences, and as part of guerrilla marketing campaigns.
Consider these statistics: 52% of persons polled said their impression of a company is more positive after receiving promotional products. Additionally, 50% of persons who receive promotional products use them in their daily life. Custom promotional products are a powerful marketing platform that give a business repeat exposure for comparatively low cost.
5 BENEFITS OF PROMOTIONAL PRODUCTS
1. INCREASE BRAND RECOGNITION
One of the goals of any business is to increase the brand recognition of the company. Thereby keeping the company's name and products in the potential customer's mind as long as possible. One cost effective way to do this is through promotional products. Promotional products allow a business to apply their logo on to an item their customers will use everyday; thereby, keeping the business at the top of their customer's mind.
2. MASS OUTREACH AT LOW COST
Compared to other forms of marketing, promotional materials are a relatively small price tag. Mass media can run into the tens of thousands of dollars per month and at the you are not sure of the effect. Promotional products on the other hand have a lasting impact, the customer will use it daily in their lives. Thus, reinforcing the benefits of the brand. If one has a retail business, small items can even be given at checkout for a fun takeaway, or certain custom products can be sold at retail.
3. AN ALTERNATIVE TO A BUSINESS CARD
Business cards will always be needed by a commercial firm; but without the right hook, they can soon be forgotten or lost. By combining the business card with your own branded products, any potential customer will surely remember the experience. Thus, giving the branded promotional product a far higher ROI than simple business cards, postcards or flyers.
In the business of drawing customers to your firm, repeat exposure is absolutely necessary for the growth of any business. How can you keep your business consistently in front of your customer without spending a lot of money? Think. What type of items will the customer keep around with them on a daily basis? Seeing your brand everyday, in an object they use, will reinforce your message without annoying your customer.
5. A POWERFUL MARKETING PLATFORM
The depth of various branded promotional materials allows you to vary the marketing your customer will receive, thus giving the customer options. This will greatly increase the chance the customer will actually use the object, remember your brand and return.